07
·
Poster campaign
·
2024
Metro Arts
One shape, a hundred streets: the season campaign for a city arts venue.
Client
Metro Arts, Zürich
Year
2024
Services
Poster campaign
Lead
Anna Keller
01 · One shape on a hundred streets
2024
One shape, a hundred streets.
Metro Arts runs forty events a season. Instead of forty posters fighting each other, one circle carries the whole programme and changes colour with each venue.
02 · The season, venue by venue
03 · The circle on the street
04 · From sketch to season
40
events
1
shape
100
street sites
+35%
ticket sales
“People started calling it the circle season.”
Elif Demir, programme director, Metro Arts
Credits
Strategy, Anna Keller. Design, Inès Roy and Leo Brandt. Motion, Sami Haddad.
