02
·
Autumn campaign
·
2025
Northline
An outdoor brand’s first campaign, shot after dark across three cities.
Client
Northline Outdoor, Zürich
Year
2025
Services
Autumn campaign
Lead
Anna Keller
01 · Shot after dark in three cities
2025
Outdoor clothing, shot when nobody else goes out.
Every outdoor brand shoots golden hour on a mountain. Northline’s customers commute in the dark half the year, so we shot the whole campaign between 5 and 8 pm, on real streets, with the people who wear the jackets.
02 · Posters, film and social from one night shoot
03 · Forty-one posters across Zürich, Basel and Bern
04 · Storyboards to street
3
cities in one week
41
posters
2.1m
views of the film
+28%
store visits in October
“For the first time our ads look like the walk home, not a holiday.”
Tom Okafor, brand lead, Northline
Credits
Strategy, Anna Keller. Design, Inès Roy. Film, Sami Haddad. Words, Mila Novak.
