01
·
Identity and packaging
·
2026
Hollis Bakery
The bakery that went national without losing its corner-shop voice.
Client
Hollis Bakery, Basel
Year
2026
Services
Identity and packaging
Lead
Anna Keller
01 · The box that started it
2026
One line per box, written by the bakers.
Regulars never talked about the bread. They talked about the hand-written signs in the window. So we made those signs the brand: every box carries a line written by the bakers, and the wave from the shop’s 1952 floor tile became the mark.
02 · The range, thirty-two boxes in one system
03 · The website, edited by the bakers in Framer
04 · From sketch to stamp
400
stores in nine months
+62%
sales in the first quarter
38
lines written by the bakers
0
changes to the mark since launch
“It still feels like our corner shop, just in a lot more places.”
Ana Ruiz, founder, Hollis Bakery
Credits
Strategy, Anna Keller. Design, Leo Brandt and Inès Roy. Words, Mila Novak. Website, Maya Osei and Tom Fischer. Film, Sami Haddad.
