06

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Identity

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2024

Sable

A calm, typographic identity for an architecture practice.

Client

Sable Architects, Basel

Year

2024

Services

Identity

Lead

Jonas Weber

Sable, identity, 2024

01 · A calm system for loud buildings

2024

Let the buildings be the loud part.

Sable’s projects are bold, so the identity stays quiet: one typeface, one weight, a strict grid, and photography that is always given the most space on the page.

Sable: let the buildings be the loud part
Sable: stationery, signage and site, image 1 of 3
Sable: stationery, signage and site, image 2 of 3
Sable: stationery, signage and site, image 3 of 3

02 · Stationery, signage and site

Sable: the stationery set

03 · The stationery set

Sable: grid studies to final layouts, detail 1
Sable: grid studies to final layouts, detail 2

04 · Grid studies to final layouts

1

typeface

1

weight

12

templates

4

weeks

“It looks like we have always looked like this.”

Portrait of Nora Weiss, partner, Sable Architects

Nora Weiss, partner, Sable Architects

Credits

Design, Jonas Weber and Inès Roy. Website, Maya Osei.

Questions

About the work

Short, straight answers from the people who do the work.

Work

What we have done and for whom

Can we see more work?

Do you work with startups?

Do you know our industry?

Do you do free pitches?

Questions

About the work

Short, straight answers from the people who do the work.

Work

What we have done and for whom

Can we see more work?

Do you work with startups?

Do you know our industry?

Do you do free pitches?

Questions

About the work

Short, straight answers from the people who do the work.

Work

What we have done and for whom

Can we see more work?

Do you work with startups?

Do you know our industry?

Do you do free pitches?

It’s Wednesday afternoon in Zürich. We’re in.

In the studio today

Portrait of Anna Keller, partner, first calls

Anna Keller

Partner, first calls

Free now

Portrait of Jonas Weber, design director

Jonas Weber

Design director

Free now

Portrait of Maya Osei, web lead

Maya Osei

Web lead

In a workshop

It’s Wednesday afternoon in Zürich. We’re in.

In the studio today

Portrait of Anna Keller, partner, first calls

Anna Keller

Partner, first calls

Free now

Portrait of Jonas Weber, design director

Jonas Weber

Design director

Free now

Portrait of Maya Osei, web lead

Maya Osei

Web lead

In a workshop

It’s Wednesday afternoon in Zürich. We’re in.

In the studio today

Portrait of Anna Keller, partner, first calls

Anna Keller

Partner, first calls

Free now

Portrait of Jonas Weber, design director

Jonas Weber

Design director

Free now

Portrait of Maya Osei, web lead

Maya Osei

Web lead

In a workshop

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