Nobody reads the PDF
Most brand guides are 80 pages long and opened twice: once at handover and once when something goes wrong.
We asked the teams who use them what they actually look for. The answer was almost always an example, not a rule.
One page per decision
Our guides now have one page for each decision a team makes often: a social post, a price tag, a job advert.
Each page shows a good example, a bad one and the reason. The rules live underneath, for the people who want them.
Built to change
We build the guide in Framer, so the client edits it like a website. When a rule changes, it changes everywhere at once.
Six months after launch, the Sable guide had been opened more than 900 times.
Leo Brandt
Designer
