The last pitch
In 2023 we spent three weeks on a pitch for a bank. We lost to a studio that had guessed the same logo, only bigger.
Nobody on either side had spoken to a single customer. That was the week we decided to stop.
What we do instead
Every project now starts with a paid two-day workshop. You meet the people who will do the work and see how they think.
At the end you own the findings, whether you hire us or not. Most clients do, and they arrive at the brief already agreeing.
What it costs us
We lose a few tenders a year that insist on free creative. We are fine with that.
The work we win starts from the truth instead of a guess, and that shows on launch day.
Anna Keller
Partner
