Designing in Framer from the first sketch

A static mock-up looks finished, which makes it easy to approve and hard to build. Something always gets lost in between.

So we stopped making them. The first thing a client sees is a working page in the browser.

We still sketch on paper. The moment a layout works on paper, it goes straight into Framer at real size.

Clients review real type, real scrolling and real phones from week one, not week eight.

At launch the client gets the same file we designed in, with components and styles they can edit.

Our longest-running client has added forty pages since launch without calling us once.