Type on a budget
The best talk of the week was about type for public signs, set with free fonts and a lot of patience.
The lesson: spacing does more for legibility than any typeface choice.
Brands that age well
A panel of founders looked back at identities from 2010. The ones still standing were the plainest.
Nobody missed the gradients.
Our open studio
On Thursday we opened the studio for an evening of work in progress. Ninety people came for twenty chairs.
We will do it again next year, with more chairs.
Mila Novak
Writer
