What launch week looks like

The work is finished the Friday before. Launch week is for checking it, not for making it.

We print every page, read every word aloud and test the site on the oldest phone in the studio.

The client team comes in for the morning. We walk through what changes on launch day and who answers which questions.

In the afternoon we publish to a hidden address and everyone tries to break it.

We go live at ten, never on a Friday. By noon we have checked the analytics, the forms and the first reactions.

Then there is cake. The client takes the last slice, as is tradition.